How to Stop Posting Non-Stop and Finally Get Results

Tired of posting every day and seeing little to no engagement? In this episode, we’ll dive into why your content isn’t landing and how refining your message can change everything. I’ll guide you through my STEP framework to help you reduce stress, stay productive, and start connecting with your audience in a way that gets real results. If you’re ready to stop the content treadmill and start seeing the impact of your work, this episode is for you!

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Transcript

Have you ever found yourself posting every day on social media, just creating content non-stop, but you're feeling like it's just not landing? You know you're showing up, you're putting in that work, but the results just aren't coming through for you. That's frustrating, right? If you've been there, then this episode is for you because today we're talking about why your messaging—what you're actually saying to your ideal clients—makes all the difference. Plus, you're going to learn how focusing on quality over quantity can lead to major changes in your business.

Welcome to the Inhale, Exhale, Success Podcast, where we help women entrepreneurs create a life they love, feel confident in their body, and build a business without burning out by equipping them with the best tools, strategies, and my proven formula every businesswoman must have. My name is Dee Medina. Let's get started and be successful together.

Hola, hola! Welcome back to another episode. I'm excited about today's episode because we're diving into something that I hear a lot from women in my community, the women that I meet at my networking events, and sometimes from my clients. And that is: "I'm posting every day, Dee, but it's just not landing. My audience isn't engaging with anything that I put out there, and my clients aren't booking calls or signing up for my services." When that happens with the women I meet, I simply ask them, "Well, let me take a look at your content." And what I often see is that everything looks great, right? Your brand colors are on point. You have a fresh new set of photos. Some of you even have this catchy slogan, and your mission statement is wonderful. But then I read some of your captions. And not to say that anything is wrong with what you're saying, it’s just not clear on what you actually do, what you're offering, and for some, there's not even a call to action.

That's what I want to talk about. You’ve probably heard this a thousand times: Consistency is key, right? Post regularly, engage often, stay visible, overdeliver, give so much value. And that’s all well and good, but what if you’re posting seven days a week, like some of my clients were, and it feels like your content is just falling flat?

 Okay, so here’s the thing: if your message isn’t clear, then your audience doesn’t know exactly what you’re offering or how it solves their problem, and it doesn’t matter how consistent you are. Because I’ve been hearing this consistently, and if you find yourself in that same boat, I want to break it down for you and help you get your messaging working for you. If there’s one thing I love helping my clients and my community do, it’s working smarter, not harder.

Alright, so let’s picture what you’re doing. You’re posting almost every day—reels, some behind-the-scenes content, captions, the whole nine yards—but your engagement is low. Your clients aren’t signing up, and it just feels like your content isn’t connecting. You’re putting in all this effort, but something is still missing. That’s because more posts don’t equal more progress if what you’re saying isn’t resonating with your audience. You could be posting seven times a week, but if your messaging isn’t crystal clear, if your audience doesn’t understand exactly how your product or service helps them, it’s like shouting into the void, girl. It’s like throwing spaghetti at the wall but it never sticking.

That’s why focusing on what you’re saying and who you’re speaking to is the real game-changer for you and your business. The reality is, it’s easy to get caught up thinking that more content equals more sales. But that’s just surface-level thinking. The truth is, many entrepreneurs focus so much on the number of posts that they forget the importance of what they’re actually communicating. 

If you’re someone who’s going from posting seven days a week to maybe three or four, it could feel slow for you, but realize that it’s because you’re refining your message. That means you’re really digging deep into what your ideal clients need to hear from you, not what you think they need to hear. Because let me ask you this: when you’re posting daily, do you know if your audience really gets what you’re offering, or are you just posting out of habit without fully thinking about the message behind it?

I’d like you to imagine this: What if, instead of focusing on how often you’re posting, you started focusing on what you’re saying in those posts? What if every piece of content spoke directly to your ideal client's challenges, desires, or better yet, their goals? You don’t have to do any pain-point-type of selling. How would your business change if your messaging wasn’t just about filling up the feed but about building trust, connection, and clarity?When your message is clear, it doesn’t matter if you’re posting three times a week instead of seven—your audience will feel seen, heard, and understood. They’ll know exactly why they need to work with you. You’re not just adding more content to the pile. You’re creating intentional conversations that resonate and stick.

 For example, I have a client who was a coach helping people with their wellness journeys, right? She was posting every day, sharing her own fitness achievements, like “I ran five miles today and feel amazing.” However, she came to work with me because she realized her engagement was low and she wasn’t booking any calls. So, when we worked together and looked at her messaging, we realized that her content was too focused on her journey, not those of her audience or clients.

Let me put a little sidebar here: You don’t have to completely tear everything down and start from scratch. You only need to make a couple of tweaks to really get your messaging across. So for her, instead of posting about her own achievements, we shifted her content to things like, “Hey, if you’re struggling to find time for a workout with your busy schedule, here’s how you can fit a 20-minute routine and still get results.” She started offering solutions to the problems that her ideal clients were experiencing, like feeling overwhelmed, lacking motivation, or not knowing where to start on their wellness journey. 

 As time went by, we worked on shifting her perspective to focus on what her audience needed from her, instead of what she needed to give. Once she made that shift, she realized she needed to include a clear call to action—whether that was booking a consult with her or downloading a free guide. As a result, she started posting less frequently, but her engagement and client inquiries significantly increased because her audience finally felt seen and understood. She was getting DMs, emails, and people attending her events. They knew how she could help them.

I’ve been there too. When I first started as a weight loss coach, I quickly realized that my audience wasn’t even looking for weight loss. What I kept hearing from my community of high-achieving, successful moms was how burned out they were. They were juggling their kids, running a business, and trying to grow a community—it was just too much. Once they started working with me one-on-one, we figured out it wasn’t really about food or weight. It was the stress they were carrying. Once we got to the root of the problem and allowed space for it, they were finally in a place where they could learn the frameworks they needed. They were able to reclaim their sanity and time, which is a huge win for a mom—to have her sanity and her time back.

I'm going to share that framework with you—the STEP framework—which can be applied to all areas of life, but it works especially well in business, and especially well for moms. I’ve had a lot of success with it in my program, and I’ll be sharing it often in future podcasts. Here’s how it works, especially if you're overwhelmed, burned out, or on the verge of it—or if you don't ever want to be there again.

First, simplify your to-dos. Instead of drowning yourself in a long, never-ending to-do list, focus on one to three tasks that need to get done each day. Knock out what truly needs to get done, and let the rest wait. As moms, we can have a million things to do, but this framework works because focusing on just one to three important tasks gives you something manageable to aim for. You're more likely to finish them without getting stuck. Plus, it helps you focus on what actually matters and let the urgent stuff wait for later. Sometimes, you’ll realize that what feels urgent really isn’t.

Next, time it, but don’t overthink it. This means putting together a quick weekly plan or doing a thought download—or for those of you who are not my clients, it’s called a brain dump—at the start of every week. This keeps you organized without feeling like you’re constantly behind. Planning ahead ensures you’re not scrambling to figure out what to do next. When you do a brain dump, it clears your head and helps you see everything more clearly. By giving yourself those time frames, you stay on track without getting stuck overthinking every little detail. I know a lot of you are Type A personalities, but by giving yourself some loose time frames, you can stay on track without overthinking every single detail.

For the "E" in our framework, we evaluate and adjust at the end of the week. Take a moment to check in with yourself. What went well? What could you improve? What small tweaks do you need to make to flow better next week? This works because reflecting on your week gives you insight into what’s working and what’s not. When you evaluate and adjust, it helps you make small changes to be more productive and efficient. When you’re more productive and efficient, you’re not overwhelmed or stressed, and you won’t feel like you need to completely overhaul your entire business model.

 Last but certainly not least—and for me, this is the most important—the "P" in our STEP framework stands for pause and recharge. Don’t forget to take breaks, but most importantly, don’t forget to breathe.

When I heard that for the first time back in 2008, it was the first time I had ever been connected to my body. I didn’t realize what survival mode was because I had been living it my entire life, as an undocumented immigrant, as a little girl who was living with her father's family instead of her parents. There was just so much uncertainty, so much chaos, that I felt like survival was just normal to me.

I'm going to share a quick story with you about when I was told, "Don’t forget to breathe," and how impactful it was for me—and still is. Back in 2008, my ex-husband and I were looking for somewhere to live, which was somewhat of a norm for us. This was during the housing market crash, but I didn’t know any of that was going on because I was focused on raising my kids and keeping a roof over their heads. My ex-husband’s friend had offered his house to us, and we thought it was a kind gesture because we needed a place to live. However, what he didn’t tell us was that his house was also part of the foreclosure crisis.

 One morning, as I was making my son’s favorite breakfast—warm strawberry toaster strudels with icing—we got a knock on the door. It was the sheriff’s department with an eviction notice, saying the house was being foreclosed on and we needed to move. In that moment, I froze and went into autopilot. I listened to the sheriff, saw them post the notice on the door, and walked to the bus stop with my kids. My oldest was in kindergarten, and my younger ones had no idea what was going on—they were just as happy as could be. My son had his toaster strudel, my daughter was in my arms, and everything seemed fine from their perspective.

After my son got on the bus, a friend of mine, who was waiting at the bus stop with her daughters, could tell something was wrong. She asked me, "Is everything okay?" I said, "No, it’s not." I told her what had happened—that we were being evicted and had nowhere to go. She stopped me and said, "Dee, don’t forget to breathe." That stopped me dead in my tracks. I asked her what that meant, and she explained how important breathwork is. She was in her own difficult situation, but the difference between her and me in 2008 was that she was in therapy, and I wasn’t.

 She taught me the most powerful breathing technique, the 4-4-4 technique, also known as box breathing. It’s used by Navy SEALs, police officers, nurses, and anyone who wants to meditate. This breathing technique has saved my life over and over again. Ever since then, I’ve been able to handle my stress better. Although my life didn’t change immediately, this practice helped me through all my trials and tribulations. It kept me grounded and reminded me that I’m in control.

So going back to the "P" in the STEP framework: pausing and recharging helps you avoid burnout, recover from it, and decrease stress. Breaks are essential in any area of life. Stepping away allows your brain to reset. When you do breathwork, you come back to yourself, become more focused, and are ready to tackle what’s next.

 Not only does this framework help my clients, children, and community reclaim their time, but it also helps them reduce stress. When you use this framework, you’re able to stay cool, calm, and collected. And what’s the byproduct of that? For some, it’s doubling their revenue. For others, it’s losing weight without even focusing on it. Using this framework helped shift things for me because, in 2022, I left my 9-5 job without a plan, without a safety net. My survival mode wanted to take over, but I remembered to breathe.

I went from experiencing inconsistency in my business for the first eight months to hitting my first $100K in the last four months—all because I got clear on who I was helping and how. This is how my coaching helps mompreneurs recover from burnout, reclaim their time, and thrive in their businesses without overwhelm.

So, here’s something I want you to think about: Are you posting more because you think it will lead to more success, or are you focused on delivering a message that’s clear, intentional, and impactful? What would happen if you shifted from quantity to quality? I know some of you might be thinking this because I used to think it too: *I’ve heard consistency means showing up every day. If I post less, won’t my business suffer?* Here’s the thing: consistency doesn’t mean quantity. It’s about showing up with intentionality. When your message is clear, you can post three times a week and still see better results than posting seven times with a scattered message.

Today, I want you to take a step back and take a good look at your content. Are you speaking directly to your ideal client? Are your posts showing how your services solve their problems? If not, it’s time to slow down and focus on quality—creating a message that makes your audience feel understood and gives them a clear path to the solution they need. That’s all your business needs: a simple tweak in your messaging. 

If you love your product and your offer but aren’t getting people to click or engage with you and want some guidance, you can hop on a call with me. We’ll dive deep into your messaging, refine it, and make sure every piece of content you create speaks directly to the clients you're trying to reach. Because when your messaging is clear, you don’t need to post 24/7 to get results. I’m proof of that.

 So, to recap: more content doesn’t equal more results. It’s about refining your message and speaking directly to your ideal client. Even posting less can have a bigger impact because your audience will feel connected to you and what you have to offer. If you’re thinking, "What’s next? I’m tired of putting out content that feels like it’s not landing, and I’m ready to start creating messaging that truly resonates and drives results," I want you to know it’s time to shift your focus. Together, we can refine your message so that every post or conversation you have with your audience, your ideal client, or your community makes a real impact.

Remember, as moms, we can’t be on 24/7. So it’s not about how often you show up, my friend—it’s about how clearly you show up. Keep breathing, keep refining, and keep connecting. I’ll see you on the next one.

Well, that does it for today's episode. Thank you so much for joining us on the Inhale, Exhale, Success Podcast. If you enjoyed today's topic, I'd love for you to subscribe so you don’t miss out on other valuable discussions, along with answering questions directly from busy women like you who are looking for ways to make life, business, and weight loss easy. I look forward to having you here with us again next time. And remember, my friend, success begins when you take a moment to breathe, find your balance, and believe in yourself.